MAX-MAXXINGby HPRFX
MAX-MAXXING

There is always something left to maxx.

Choose your hyperfixation.

A machine for choosing one thing to take way too far.

Give me a maxxingBrowse all maxxings
Your next hyperfixation
anti-optimizationemergingDocumented

RAWDOGMAXXING

REMOVE THE BUFFER.

Explore this maxxing

Accept it in three dimensions

Read it. Put it on your phone. Track it for 30 days.

Every eligible assignment has a definition page, iPhone Lock Screen wallpaper and printable ritual.

From stories

DISTINCTIONTHE SECOND VOICE IN THE ROOMDFW-MAXXING notices the voice that turns sincerity into performance. RICK RUBIN MAXXING stops letting that voice produce the whole work.

EVOLUTIONAI ATE THE METRICHow AI-MAXXING became TOKENMAXXING, then MODELMAXXING, then VALUEMAXXING.

RECLAMATIONHOW AN INSULT BECOMES A PRACTICEAdd “maxxing” to a humiliating identity and the defect begins to sound like a discipline.

The impossible master discipline

The stack has become the life.

Trying to maximize everything at once is the final hyperfixation.

What is MAX-MAXXING? →